The West of England Combined Authority is set to receive £1.35m from the Department for Digital, Culture, Media & Sport to support creative businesses in the region.
This new funding will be used to help creative industries grow by improving access to expert knowledge and experience as well as supporting businesses through training and advice on securing investment.
The West of England Combined Authority will lead the initiative, working with potential participants, partners and industry experts to design and commission a series of activities to deliver a business support programme and identify how and where to focus their efforts to achieve the most effective outcomes.
Tim Bowles, Mayor of the West of England, said: “This is terrific news; our region is recognised for its thriving creative sector and Bristol is soon to be home to one of Channel 4’s new creative hubs.
“This investment will support the work we are doing on the Local Industrial Strategy, which recognises the importance of the creative industries. We are perfectly placed to drive innovation and growth here in the region, setting the direction for our economy and pushing for future growth for the UK and the world.
“A strength of our region is the diversity of businesses and the very active networks and initiatives which reach across many sectors. Our approach will look to build on the expertise and knowledge of these networks and initiatives to help shape and deliver the programme.”