11 ways to improve page speed that actually work

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Page speed refers to the load time of a specific page on your website or blog. It is similar to site speed, but when looking at page speed you focus on specific on-page attributes and optimise their performance solely. Whereas site speed is the speed at which your site loads as users go through it – from the product page to the basket, checkout and confirmation page.

The measurement begins when a user clicks on a URL and stops when a web page is fully loaded. 

How important is page speed optimization?

Websites must load as fast as possible. According to Neil Patel, 47% of consumers expect websites to load in two seconds or less, and 40% of users will abandon a page that takes three or more seconds. That might sound like a surprising statistic, but page loading time is a really important part of any website’s user experience and with many websites competing with each other, it makes complete sense!

So, if you want users to view your website the bottom line is that it needs to load quickly.

What is the best tool to test the speed of a website?

To figure out how well your website is performing you can use Google’s PageSpeed Insights. It’ll accurately evaluate your site speed, providing you with a colour-coded score of between 0 (red) and 100 (Green) across both the desktop and mobile versions of your site. The score denotes how your website is performing as outlined below:

  • 0 to 49 (slow): Red
  • 50 to 89 (average): Orange
  • 90 to 100 (fast): Green

Cloudfare also offers a free speed test tool – which is similar to Google’s PageSpeed Insights and is simple and easy to use. It highlights how your website is performing, in terms of speed, by breaking down the key metrics. Typically, the score will be rated using a series of metrics which can be seen below:

First paint

First paint is the first non-blank paint to be seen on a screen. 

First contentful paint

First contentful paint is when the first piece of content appears. This might be part of the navigation, the search bar, some text or part of an image.

First meaningful paint

First meaningful paint is when the primary content on a website becomes visible. This means that the users can determine if the website is offering what they are looking for, or not. 

Time to interactive

Time to interactive is the amount of time it takes for the page to become fully interactive.

DOM content loaded

The DOM content loaded, this is when the HTML is completely loaded and parsed. So some really good ones to keep an eye on and just to be aware of in general.

Is your website falling between 0 – 49? Or even < 89? Then we can help.

Ways to improve page speed that work…

Reduce Server Response Time

The amount of time your DNS lookup takes can negatively impact your page speed. A DNS, or domain name system, is a server which holds numerous IP addresses and their associated hostnames. 

When a user types a URL into their browser, a DNS server translates that URL into the IP address that identifies its online location. A DNS lookup, then, is the process of finding a specific DNS record which is stored in the server’s database. So when a user types in a website URL such as codeminers.co.uk your ISP will perform a DNS lookup to find the IP address associated with that URL.

One of the biggest factors in how quickly your page loads is the amount of time your DNS lookup takes. You can check how long this process takes by visiting My Tool Box – simply enter your websites URL and click go. You can also use this website to gain a comprehensive Domaine Health Report which outlines Errors and Warnings. 

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