1plusX, the marketing intelligence platform today announces that it has secured $7.8m in the first closing of its Series B funding round led by Swisscanto Invest, alongside co-investors BI.GARAGE, INC and DG Daiwa Ventures from Japan.
The third round of funding for the Swiss-based martech company founded in 2015 by former Google Product Director, Jürgen Galler, and former Google Engineering Director, Thomas Hofmann, will help the company expand into international markets by bolstering its sales and marketing operations.
In particular, the backing of two new Japanese investors is a springboard for 1plusX’s expansion strategy into the Japanese market.
1plusX has a proprietary predictive analytics platform powered by advanced AI technology to help media companies and marketers turn every data point into accurate and actionable predictions, enabling companies to make better data-driven decisions and optimize their business.
Over the years 1plusX has brought together a team of engineers, media and marketing professionals; Nils Granath, of investor Swisscanto Invest, will join the board.
Jürgen Galler said: “This latest funding round success will provide an important boost to our sales and marketing team to respond to the strong demand for our product in the US, Japan and Asia overall.
“2021 will bring huge changes to the digital marketing ecosystem and give AI technology the opportunity to demonstrate that it can deliver the highest quality data and predictions in areas that historically have been controlled by external factors such as marketplaces. We are so thrilled that this additional funding gives us the ability to demonstrate the amazing capabilities of our platform in key regions including Japan, US and to increase our presence in the European market. ”
“1plusX convinced us with its leading AI data analysis technology allowing their global blue-chip customer base to identify previously undetected powerful connections between data sets. It is an ideal addition to our portfolio, which focuses on Swiss growth companies expanding globally,” says Nils Granath, responsible for ICT investments at Swisscanto Private Equity Switzerland Growth I KmGK.