Cricket ground to be re-named following deal with insurance broker

Gloucestershire County Cricket Club has announced the signing of a five-year partnership agreement with the Brightside Group.

The deal will see the Bristol County Ground renamed as The Brightside Ground, Bristol.

The deal also includes shirt sponsorship for the team’s T20 kit, extensive branding and signage throughout The Brightside Ground, Bristol and season-long hospitality and staff event opportunities.

The agreement, brokered by local firm Sports Management International, represents another significant partnership for the Club and the first official naming rights deal in the Club’s history.

Gloucestershire County Cricket Club Chief Executive Will Brown comments: “the partnership with the Brightside Group represents an historic moment for Gloucestershire Cricket.

“To be able to enter into such a significant relationship with a high profile local firm who have such strong foundations in the local communities around Bristol is fantastic.

“The commitment they have already shown to the Club, players and supporters gives us great hope for the future and all that we can achieve together.”

Brightside Executive Chairman, Mark Cliff, comment: “This partnership gives us a tremendous platform to continue to raise the profile of our brand, as we aim to become one of the top ten UK brokers, and we look forward to an exciting, long-term partnership with Gloucestershire County Cricket Club, an up and coming Club on the domestic cricket scene and a popular International venue.”