Thatchers Cider has signed a new partnership with Bristol Sport that will see the Somerset cidermaker feature on Bristol Rugby’s home and away shirts for the first time.
The deal will also bring an expanded range of Thatchers’ ciders to Ashton Gate Stadium, the home of Bristol Rugby and Bristol City FC.
As well as seeing Thatchers Gold, Haze and Dry on draught throughout the ‘new’ Ashton Gate Stadium, Thatchers will feature on Bristol Rugby’s kit coinciding with the club’s return to premiership rugby and the 2016/17 Aviva Premiership campaign.
The family run cidermaker will also feature on Bristol Rugby Ladies’ matchday kit.
“Thatchers ciders’ have long been a favourite at Ashton Gate. We’re pleased to see that relationship develop and extend to Bristol Rugby’s iconic home and away shirts,” Bristol Sport CEO Andrew Billingham said.
“With Bristol Rugby back in the top flight and the ‘new’ Ashton Gate Stadium on the brink of completion, it’s a hugely exciting time for the club and our commercial partners.”
Martin Thatcher, fourth generation cidermaker at Thatchers Cider, added: “We’ve enjoyed a long association with Ashton Gate and the passionate supporters of Bristol Rugby and Bristol City FC.
“We wish everyone involved with Bristol Sport and the associated clubs a very successful season and we look forward to sharing some great times with them.”