Following a global rebrand last year and the opening of dedicated marketing studios in London and Shanghai, Sobha Realty has registered £336m of sales in just nine months at its flagship Sobha Hartland development in Dubai, and is on track to achieve its annual sales target of £420m by the end of the year.
Since the developer’s Mayfair Studio opened on 1st May, Sobha Realty has sold a range of apartments and premium villas to UK buyers at an average sales rate of £6m a month, with buyers encouraged by Dubai’s strong rental yields and Sobha Realty’s attractive payment plans.
Jyotsna Hegde, President of Sobha Realty commented: “This year Sobha Realty has seen considerable sales success as more and more buyers choose their new homes in our luxury community. We are proud to have achieved £336m in sales in the first three quarters of 2019, and we are on track to reach a final total of £420m in the remaining months of this year.
“Each Sobha Realty home is constructed with passion and our heritage of craftmanship is evident in the high-quality finishes, every detail is considered. As the first year that we have openly marketed our homes to UK buyers, following the opening of our dedicated marketing studio on Park Lane, we are delighted with the ongoing interest by UK buyers for investment properties and luxury holiday homes at Sobha Hartland.”