£500,000 refurbishment for Birmingham spa

Birmingham spa, The Cube, has reopened following a £500,000 refurbishment.

The refurbishment includes the extension of the relaxation area, the addition of extra treatment rooms, an increase in loungers, and a series of hanging canvas cocoons where guests can literally hang out.

A centre point of the revamped facilities is the addition of two traditional Arabian Rasul mud-based spa treatment rooms. The rooms aim to combine mud, steam and heat to exfoliate and tone the skin.

The Cube will also host skincare provider Elemis in a flagship store on site.

Jennifer Butters, the spa’s manager, said: “We were already the venue of choice for those looking for a spa pamper day or weekend in the city. There has also been a steady rise in the demand for spa days so it’s great news that we can now accommodate more people looking to make the most of their leisure time. As a leading spa, we always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is been something we’ve been wanting to do for some time.

“The treatment rooms will provide an intimate space where guests will be able to really relax, while the new reception area exudes a sensation of decadence. It’s what sets us apart from all other spas.

“There is without doubt strong demand for weekend spa breaks, mother and daughter pamper days and hen weekends. There has also been a rise in the number of men wanting to enjoy a spa day so this refurbishment is great news for us and our customers.”