The UK's leading b2b media company

About

Business Leader Magazine is the UK’s leading B2B media platform and includes a South West and national print magazine, an online news portal and packed events network. Powered by 61 staff including journalists, digital marketers, video producers and media professionals. Business Leader magazine covers every business sector and its content is aimed at entrepreneurs, business owners and those working in the corporate space.

What’s it like to work with Business Leader?

The team at Business Leader are friendly, fun and work tirelessly to deliver for you and your company. We’re also keen to give back where we can and have raised thousands of pounds for charities and causes such as The British Heart Foundation, St Peters Hospice, Mind and the Lighthouse.

Our founder Andrew Scott was also recently a winner at the prestigious IoD Awards in the Corporate Social Responsibility section.

We also regularly hold social events and we’d love to see you at one of them soon. To find out more call 0117 325 7779 or contact us.


How can you engage with Business Leader?

If you are a business owner

You can engage with Business Leader through a number of channels. You can advertise your brand and business to our audience; you can attend one of our events or you can send your PR and news to our editorial team via our contact page.

If you work for a public relations or marketing company

You can talk to us about your clients by calling 0117 325 7779 or email us.

The UK’s most well-respected print magazine

Can you tell me more about your print magazine?

South West
Business Leader South West is now the region’s number one B2B magazine. Having started in 2013 we have now published 19 editions, with four editions published each quarter.
You can view past editions here.

The South West edition mailed out direct to 10,785 requested readers who are all South West based CEOs, directors, VIPs and business influencers, working across every business sector. This covers Bristol, North Somerset, Somerset, Wiltshire and Devon.
Another 2,000 copies are distributed each quarter across outlets such as Bristol Airport’s business lounge, key serviced office space and all premium business locations.

National
In 2017 we launched the first new national magazine in a decade, which has a total readership of 40k senior decision makers in Businesses all across the UK including Manchester, Leeds, London, Liverpool and Birmingham.
Connected with the key leaders in each region – the national magazine launch is part of a £1million investment and is backed the leading brands in the UK.

Please click here to view a link to the latest national magazine.

What is the difference between the South West and National editions?

The South West magazine is a stand-alone edition that is just sent to readers in this region. The national edition covers every other region outside of the South West and its launch was driven by demand, due to the success and growth of Business Leader Magazine in the South West.

Breaking news and in-depth features online

How can you benefit from engaging with Business Leader online?
The Business Leader website posts around six to eight breaking news stories per day from around the UK and also boasts regionally focused hubs, where you can read news relevant to that area. On the website we also post regular interview with leading business figures; as well as features, reports and surveys giving you a more in-depth look at topical business issues.

You can submit your news by sending it to editor@businessleader.co.uk or calling 0117 325 7779.

Companies also regularly sponsor online content and benefit from thousands of impressions each month to their brand and message. To find out more email us.

How many people visit the site each month?
At the time of writing the website averages 100,520 impression per month. Part of our 62 staff is an-house SEO and digital team who work on the website and content to ensure it ranks for relevant search teams and amplifies the brands that engage with us.

To find out more about our digital analytics please view this infographic.

Use our unique database to build your brand and win new customers
If you are looking to target potential customers via email or direct mail you can do so using the business leader south west and national database.

Built by ICO accredited and Direct Marketing Association (DMA) audited market research company Insight Data – the database is fully verified and GDPR compliant, with all contacts opted in to receive communications from third party businesses.

You can also segment the data via sectors of your choice.

How does it work?
With our own in-house email marketing team, we will consult with you about who you want to target and what your message needs to be. We will then deign and write the copy for the email and send it to a pre-selected data set.
Our team will inbox test and spam score the email to ensure high deliverability and we will also provide you with 48 hour and 7 day analytics.

What results can you expect?
Typically, the emails we send out achieve an open rate of between 14 and 18 per cent and a click through rate of 1-2 per cent.
Companies from a wide variety of sectors, and sizes, regularly use the data to generate leads, promote events or share good news.

The Story So Far

A timeline of Business Leader's conception and development

April 2012
Weston Echo Logo

The Ascot Group acquires the Weston Echo news portal.

July 2012
North Somerset Business Leader Logo

We re-brand as North Somerset Business Leader.

January 2013

First print magazine launched.

July 2013

Business Leader interview Sir Richard Branson OBE

September 2013

First Business Leader Awards hosted by Sir Ranulph Fiennes OBE

January 2014
Business Leader Logo

Re-launched and re-branded as Business Leader with expansion into Bristol.

May 2014

Business Leader hosts major mergers & acquisitions debate.

September 2014

Michelle Mone OBE hosts Business Leader Awards.

October 2014

Judith joins the team! New Business Development Manager, Sam Clark, joins as Business Leader invest in new fleet of vans.

January 2015

Business Leader team up with My Voucher Codes founder Mark Pearson for major feature.

March 2015

Business Leader team up with model and entrepreneur Caprice Bourret.

May 2015

Major expansion plans launched to build business community & South West content creation hub.

June 2015

Gyles Brandreth to host 2015 South West Business Leader Awards.

January 2016

Business Leader Magazine launches its brand new Trailblazers event.

February 2016

Television star and military leader Ant Middleton gets BLM video guy in a headlock.

March 2016

Business Leader kicks off roundtable series hosting major Property and Construction Debate.

April 2016

After a rigorous judging process the BLM Trailblazer top 40 is announced.

June 2016

Business Leader celebrate South West business with the annual BLM Summer BBQ.

July 2016

BLM run high profile interview & feature with entrepreneur Matt Fiddes.

September 2016

Clive Coleman hosts 2016 Business Leader Awards held at the Bristol Hotel.

July 2017

Following a £1 million investment we announce the launch of the UK’s first national business magazine in a decade

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