A company that sold vitamin and healthcare supplements to the vulnerable using high-pressure sales tactics has been wound up in the courts.
Young Forever Limited was wound up in the public interest on February 4th 2019 in the High Court of Justice before Judge Prentis. The Official Receiver has been appointed as liquidator.
At the hearing to consider the petition to wind up the company, the court heard that Young Forever was incorporated in June 2018, with registered offices in Kensington, West London.
The Insolvency Service conducted confidential investigations after it received complaints about Young Forever’s trading practices.
Investigators discovered that the company sold vitamins and healthcare supplements through cold calling members of the public who were either elderly or vulnerable.
Young Forever used call centres based in India and victims said that sales staff were persistent and would call repeatedly. Sales staff also falsely claimed that Young Forever was linked to government bodies, healthcare providers or the NHS.
The court also heard that Young Forever’s marketing and sales techniques were improper, applied excessive markups in excess of 1000% and the company failed to maintain or preserve adequate records.
Irshard Mohammed, Senior Investigator for the Insolvency Service, said: “Young Forever’s victims were the elderly and the vulnerable and many more people will be protected from their aggressive sales tactics thanks to the court’s decision to wind-up the company.”