AI waste analytics platform Greyparrot secures $11m in Series A round

The Greyparrot Team

Greyparrot, the AI startup using computer vision technology to monitor, analyse and sort tonnes of waste at scale, has closed an $11 million (£8.6m) Series A funding round.

The investment, led by Una Terra, with participation from investors including Closed Loop Partners, Unreasonable Collective and Speedinvest will enable Greyparrot to grow its global footprint, expand to new waste types to include some of the world’s heaviest polluting industries, and double down on its research and development.

To date, there has been limited data on the 2.1 billion tonnes of waste produced each year and this means there has been no systematic transparency on its composition or accountability for how waste is managed. This goes some way to explain why recycling rates have remained at 10% at best.

Despite consumers’ best efforts to recycle, poor packaging design and ineffective sorting means that much of what goes into recycling bins still ends up in landfill. Greyparrot’s investment comes as mounting regulation fuelled by consumer demand continues to put pressure on the $1.6 trillion (£1.2 trillion) waste management industry to clean up the planet.

Since its inception in 2019, the Greyparrot AI-powered computer vision system has analysed over ten billion packaging items in sorting plants to increase recycling rates and introduce accountability to the waste value chain. Its customers cover 60% of the waste management market, including industry leaders such as Suez, Biffa and Veolia.

The data the company has gathered on product packaging is directly impacting policy and packaging design, enabling data-backed decisions to be made by stakeholders along the entire waste value chain. Additionally, suppliers of recycling hardware have integrated the Greyparrot AI model into their sorting machinery and robots. With this, Greyparrot enables the industry to elevate the performance of its sorting infrastructure with AI intelligence.

Mikela Druckman, Co-founder and CEO, Greyparrot said: “Waste has been recognised as the fourth biggest contributor to climate change, yet the data surrounding it has been sparse at best. This is a huge missed opportunity. We are putting a monetary value on waste – something that is perceived to have a negative value. Providing access to granular waste data can also have a big impact at a macro level, helping to shape government policies around recycling and influencing the decisions producers make about their packaging.”

Luca Zerbini, previously the VP of Sustainability at Amcor and now Partner at ESG-focused VC fund Una Terra said: “Greyparrot is on its way to transform the $1.6T waste management industry and significantly influence the $1T packaging industry, enabling a feedback loop to FMCG players and providing EPR-relevant data.

“From the first meeting, we knew we wanted to lead this round: Greyparrot has a stellar founding team with a wealth of industry experience across waste management, AI and Machine Learning, a technology solution that works with existing infrastructure, and industry-leading customer satisfaction rates which is the best predictor of significant growth ahead”.