German-owned supermarket chain Aldi has said it expects to create 4,000 new jobs in 2021 as part of a £1.3bn two-year investment plan.
Aldi said the investment would include new and upgraded stores and distribution centres as well as a recently announced “click and collect” service.
The expansion will also add 100 new stores in the UK over 2020 and 2021.
On the planned job creation and investment, Susannah Streeter, senior investment and markets analyst, Hargreaves Lansdown comments: “Supermarket chains have been the big winners during the pandemic, as people raced to stock up on lockdown supplies and Aldi’s position as a value retailer, has made it more resilient at a time of deep economic uncertainty. Consumers often trade down from higher-end supermarkets when times are tough, and the chain is taking on four thousand new staff as it forecasts demand for its products will be high.
“There is already evidence that consumers, fearful of running out of supplies during local lockdowns are stocking up on essentials to avoid any shortages. Aldi has been behind the curve on online but it’s now pivoting its model to click and collect and also trialling a delivery service with Deliveroo, both developments which will be key to sustaining its growth given the grocery shift to digital sales.
“Aldi now has an 8% share of the UK grocery market, in fifth position, just ahead of the Co-op and by making this investment into expanding its workforce, it’s clearly hoping to leapfrog Morrisons and eventually jostle for pole position against Asda, Sainsbury’s and Tesco.”