Alfa Romeo is taking its performance credentials into millions of British homes with its sponsorship of Sky Sports F1, the channel for Formula 1 in the UK.
Sky Sports F1’s race weekend coverage will see idents featuring models from Alfa Romeo’s range of cars shown before, during and after every practice, qualifying and live race across the season. This also includes ‘Welcome to the Weekend’, ‘F1 Legends’ and GP2 & GP3 races.
The partnership commences with Sky Sports F1at the start of the Azerbaijan Grand Prix weekend on the 26th April. The idents shown around the coverage perfectly illustrates the characteristic Italian style, racing heritage and performance of Alfa Romeo.
“Alfa Romeo’s heritage is based firmly in racing and the passion to compete, so this sponsorship agreement is a perfect fit with the Alfa Romeo Racing team now back in Formula 1,” said Andrew Tracey, Marketing Director, Alfa Romeo UK. “The Sky Sports F1coverage will help to reaffirm the connection between our road cars and the race track, bringing the Alfa Romeo Giulia and Stelvio Quadrifoglio models to the attention of passionate motor racing fans.”
”As the dedicated home of Formula 1 in the UK, partnering with Alfa Romeo with their racing heritage is the perfect fit. Together with co-sponsors Fair FX we all look forward to another exciting season on and off the track” said Rachel Bristow, Director of Partnerships Sky Media.
Sky Sports F1 is the UK’s official channel for Formula 1 coverage for all practice, qualifying and races shown live.