All-new Lotus Emira pre-production commences following £100m investment in UK facilities

Manufacturing | Midlands | Technology | Transport & Distribution

Lotus

Another milestone in Lotus’ Vision80 journey is reached as Emira pre-production gets underway and further details of the substantial investments made in UK operations are revealed.

Total investment in UK facilities now stands at more than £100m, which includes two new production halls at the company’s iconic home in Hethel, Norfolk.

One is now in pre-production for the Emira, the all-new Lotus sports car to be unveiled at Hethel on Tuesday 6 July. The other, for the Evija all-electric hypercar, has completed prototype production and first customer cars will be built later this year.

Hethel – the Lotus Advanced Performance Centre – has also benefitted from an all-new high tech automated paint shop, a retail design studio to highlight the new visual identity for the business’s expanding retail network and a new on-site restaurant. This follows investment made last year to upgrade the legendary Lotus test track and equip engineering workshops with equipment to further support electric vehicle development.

The workforce at Lotus’ Norfolk sites at Hethel and Norwich has almost doubled since October 2017 when Geely became the majority shareholder. With the launch of Emira, Lotus is creating more than 200 new operations roles and recruitment is now under way.

Additional investment has been made at Lotus’ other UK sites, including all-new facilities in nearby Norwich, and in the Midlands in partnership with the University of Warwick.

David Hewitt, Executive Director, Operations, Lotus, said: “The move to a part-robotised production is the right one for Lotus as we launch the Emira. Everything is about repeatability and efficiency to drive quality. Our workforce is incredibly skilled, and robots help them to deliver the consistency we need at the volume we need it. Our cars will remain ‘Handmade in Hethel’, though our people will be supported by new processes and technologies that will only enhance efficiency and build quality. It is a ‘best of both worlds’ solution.”

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Leave a comment

Your email address will not be published. Required fields are marked *