AllBright acquires Australian lifestyle platform following $42m funding

Today, the network for women and careers, AllBright, announces the acquisition of Australian lifestyle platform ‘The Grace Tales’, founded by ex-Vogue Deputy Editor, Georgie Abay.

The move which follows three successful investment rounds led by Cain International, the privately held investment firm operating in the United States and Europe, has raised a total of $42m in funds for the business, marking a significant gear change in AllBright’s ongoing mission to become the global career network for women.

AllBright was co-founded in 2018 by Debbie Wosskow OBE, former CEO of Love Home Swap (sold to Wyndham Destination Networks for $53m in 2017) and Anna Jones, former CEO of Hearst, with clubs for women based in both London and Los Angeles.

The Grace Tales acquisition is the first in a number of upcoming deals which will build AllBright as a global brand, with growth opportunities cited in Canada, India and the US.

Commenting on the acquisition and AllBright’s response to the pandemic, AllBright co-founder Debbie Wosskow said: “The last year highlighted the ongoing challenges women continue to face but also how the crisis has acted as a catalyst for positive change. The Grace Tales acquisition allows us to further invest in rich content opportunities to promote our mission of female resilience, and upskill and support our community at scale.”