Almost 80% Of Jobseekers Won’t Apply For Job Without Advertised Salary

New research, commissioned by job and careers site Reed.co.uk, found that four in five (78%) jobseekers are less likely to apply for a job vacancy that does not display a salary.

Amid labour shortages and a cost-of-living crisis, a culture of salary secrecy is limiting hiring managers’ ability to secure the best talent. The research revealed that more than one in five (22%) jobseekers exclusively apply for jobs with a listed salary, but recruiters have admitted that they still either don’t include the salary, or only sometimes include it, on nearly half (44%) of all job ads.

With more than four in ten (42%) companies currently finding it more difficult than usual to generate applications, the research shows a clear need for businesses to update their salary transparency protocols.

While jobseekers state salary as being the number one reason to apply for a job, almost two-thirds (62%) of hiring managers believe a lack of salary transparency on job ads has no negative impact on applications, and less than half (46%) of employers have a salary transparency policy.

This is despite website data from Reed.co.uk showing job ads that display salary receive 27% more applications than those without.

Furthermore, almost half (48%) of all jobseekers say the absence of a salary on a job advert negatively impacts their perception of the hiring company. Additionally, a quarter (26%) say the word “competitive” in a salary description is likely to put them off applying for the role.

Improving salary transparency could contribute towards solving the nation’s hiring challenges, as well as widening the candidate pool for employers.

A high proportion of hiring managers found that providing salary details delivered more applications (42%), greater relevancy of applications (38%), and saved time in the recruitment process (35%).

More than a quarter (27%) also said showing salary generated more applications from diverse candidates. This is supported by data from the study which found that women (81%), disabled (81%), LGBTQ+ (81%), and black people (87%) were much less likely to apply for a role without a salary being shown, compared to the national average (78%).

Commenting on the research, Simon Wingate, Managing Director of Reed.co.uk, says: “You wouldn’t shop in a supermarket that doesn’t list its prices, so why should we expect people to sift through job ads that don’t advertise salary?

“From our research, it’s clear that jobseekers want to apply for roles at businesses that are open about what they pay. We know from Reed.co.uk website data that roles which display a salary receive 27% more applications than those without. This is why Reed.co.uk always displays salary ranges on its own job ads and encourages employers to follow suit.

“Not only will you generate more applications, you’ll likely improve relevancy and save time in the process. You’ll also be able to attract from a wider talent pool and avoid any negative impact to your employer brand. Businesses need to be more open to salary transparency or risk losing out on the best candidates.”

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