Alpine announce appointment of new Managing Director

Alpine has appointed Patrick Marinoff as Managing Director. Marinoff will have responsibility for leading Alpine’s next chapter of its rebirth.

A German native, Patrick Marinoff started his career at Daimler in marketing strategy. He was then appointed executive assistant to the CEO.

In 2006 he took a leadership role with the luxury brand Maybach as Global brand manager. In 2013 he was appointed Head of brand appearance for Mercedes-Benz with responsibility for the overall corporate architecture of Mercedes-Benz including dealer network, fairs, events.

Since 2014 he was Head of sales for AMG and member of the Executive Board of Mercedes-AMG GmbH.

“I am very happy to welcome Patrick in the team, he will bring a wealth of experience in the management of iconic brands. His knowledge and passion for sportscars will be a great asset and driving force to grow and develop the Alpine brand and business” said François Renard, Executive Vice President Global Marketing at Groupe Renault.

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