Altrincham food business launches first Vegan ‘milk chocolate’ bar

Food & Drink | North West

Vegan chocolate company, LoveRaw, is expanding its current product range with the launch of an exciting new category.

LoveRaw has launched its new M:lk Choc Bar range, which contains: ‘Just Chocolate’, ‘Salted Caramel’ and ‘Peanut Butter filled’.

Rimi Thapar, Co-Founder of LoveRaw, comments: “In the past, vegan food has been given a bad rep for a variety of reasons, including the assumption of an inferior flavour.

“This stigma is slowly fading as the industry evolves, but despite what many consumers (and businesses) think, there shouldn’t have to be a trade-off when it comes to vegan products and how they taste.”

“The UK vegan market is set to grow by 327% over the next 12 months alone, and potentially even more so with people changing their eating habits in response to the coronavirus pandemic.

“By putting all of our efforts into developing a great-tasting vegan milk chocolate bar, we believe we have successfully provided a delicious solution for both vegans and not-so-traditional “Unvegan” vegans who want to dip in and out of veganism as and when they choose.

Consumers will be able to buy the new range from the middle of April and can purchase the M:lk Choc Bar range from Boots [online and in store] and Whole Foods UK.

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