AMC to bring first Dolby Cinema to the UK
Dolby Laboratories and Odeon Cinemas Group, an AMC Entertainment Company, have entered into an agreement for the first deployment of Dolby Cinema in the United Kingdom.
The rollout will see seven Dolby Cinema sites open nationwide over the next several years.
Odeon Cinemas Group is the first company to introduce the full Dolby Cinema experience to the UK, building on the popularity of Dolby Atmos technology that has been so successfully deployed at movie theatres in the UK in recent years.
The deployment of Dolby Cinemas in the UK is a key element of Odeon Cinemas Group’s strategy to transform the cinema experience for guests across Europe by installing state of the art sound and projection technology, thousands of luxury recliner seats, new Oscar’s bars, and innovative food and beverage counters.
Mark Way, Managing Director of Odeon Cinemas Group, said: “This is a game changer in the UK, and our guests are going to love the stunning quality of Dolby Cinema. We’re very excited to be partnering with Dolby to be the first cinemas to offer this experience in seven Odeon cinemas across the country.”
Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories, commented: “Our partnership with Odeon marks a significant milestone as we strive to extend spectacular Dolby experiences to movie-goers in the UK and around the world.
“Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe.”