AND Digital targets ‘global impact’ after securing £11m BGF funding

Funding | Growth | North West | Scotland | South East | Technology | Yorkshire

A firm which helps major companies to grow their digital capabilities has secured an £11m equity investment from BGF.

AND Digital was founded in 2014, and has become one of Europe’s fastest-growing tech companies, employing more than 600 people and generating an annual turnover of £42m.

In this year’s The Sunday Times Best Companies to Work For, AND was ranked at number 10, demonstrating its people first focus for tech talent.

The firm has now announced it has secured fresh investment from BGF, the UK and Ireland’s most active investor in growing businesses, to support its continued growth and global expansion.

Founder Paramjit Uppal said: “AND has been on a massive growth journey since our start-up days in 2014.

“We’ve built a truly remarkable company, based on a unique club model, which has accelerated our clients’ digital capabilities and helped to grow tech talent throughout the UK.

“With confidence in our model and strong demand for our services, we’ve set an even bigger goal for ourselves: to take what we have built and now make a global impact – that’s our BHAG, or ‘big hairy audacious goal’, for 2025.

AND Digital founder Paramjit Uppal.
AND Digital founder Paramjit Uppal.

“The growth funding from BGF provides the financial resources to really go for our BHAG. With it, we can make essential investments that will fuel our growth, with the freedom to challenge more traditional ways and assumptions about how companies scale and grow.

“That allows us to focus on building a company that really does stand out – in what it believes, how it works and how it grows.

“BGF is a perfect partner for us and, throughout our discussions, has shown its deep belief in our business with a mindset that allows us to now get on with it. I’m excited for the future, and can already see our BHAG over the near horizon.”

AND accelerates the digital capabilities of large enterprise clients, giving them the ability to build products and grow their internal digital capability at the same time.

Its rapidly-growing client base includes British Airways, Gousto, NBrown Group and IAG Cargo.

The company has successfully rolled out offices – known as ‘clubs’ – across the UK, including in London, Manchester, Leeds, Halifax and Reading. Its first club in Scotland, in the heart of Edinburgh, has also been announced today.

The funding from minority investor BGF will be used to open further new clubs across the UK and internationally, as well as scale up key areas of the business.

Alex Snodgrass, an investor at BGF who will join the board of AND Digital, said: “AND Digital is a fantastic business, with a truly innovative and scalable approach to delivering technology services of the highest quality.

“Paramjit and the team have built an excellent track record in the market through working with some of the UK’s biggest enterprises.

“We’re delighted to be joining the business at such an exciting time, supporting the next stage of its growth journey to further expand across the UK and build an international offering.”

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