Apple confirms the end of iTunes

Apple Music on iPhone

Apple has announced that its flagship music download platform will be dissolved into three separate apps. The tech giant confirmed that Apple Music, Apple Podcasts, and Apple TV will replace iTunes at its annual developer conference in San Jose this week.

Apple announced several new developments at the conference, including the next iPhone operating system, iOS 13, with a Dark Mode to better suit low light conditions; extensive privacy measures including an option to ‘sign in with Apple’ and hide your email address; a new Mac Pro; and an apps store specifically for Apple Watch.

iTunes was revolutionary when first launched in 2001, but has been clunky and outdated for a while – so much so that there have been rumours of its pending closure and Apple’s disinterest since 2015. Its main challenger is the Spotify streaming service, launched in 2008, which now boasts 217 million users worldwide and 100 million paid subscribers.

By transitioning to Apple Music, Apple will be in direct competition with Spotify. At present, Apple Music has roughly 56 million paid subscribers globally.

The move follows the announcement of Apple TV’s streaming service, due for launch in autumn this year, and comes as part of a shift away from the company’s traditional hardware focus to include content and a connected Apple ecosystem.

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