New research conducted by fintech company iZettle shows one in three Brits believe they are ‘addicted’ to online shopping and ‘one-click’ buys from giant retailers, with one in twelve admitting to making purchases every day.
- The biggest addicts for shopping with online retail giants are in Greater London (39%), West Midlands (37%), Yorkshire (32%), North West (29%) and North East (28%)
- Almost one in five 24-35 year olds claim to be ‘addicted’ to online shopping with giant retailers
- 35% of Brits claim they shop too much through ‘one-click’ buys and repeat purchasing online with giant retailers
- 42% of Brits claim they shop too much online with giant retailers in general, with 18% shopping two or more times a week
This follows on from experts predicting that the high street crisis could leave 100,000 retail stores empty in the next decade, meaning that on average, a shop could potentially close its doors every hour of every day over the next 10 years. This has prompted iZettle to open a one-of-a-kind ‘rehab’ centre in London to help consumers break free from the snare of the convenient but addictive online retail giants, in a bid to get Brits back on the high street.
Run by trained therapists, The Giant Corp Rehab Centre offers a variety of interactive sessions – from group therapy and a digit distraction class to workshops with independent business owners – to make consumers think twice about their shopping habits, realise the damage it’s having on the high street and urge them to swap their ‘one-click’ cravings for local love.
Athena Duncan is the co-founder of Rebel Rebel, a floristry business in Hackney, and is running a workshop at the rehab centre teaching flower arrangements. She comments, “We need our high streets and shops so we can experience real things and touch them, taste them and feel them. In ten years’ time when we turn round and there are no high streets left it will be too late.
“At our workshops you will experience the fun of playing with flowers and creating something beautiful. We hope this will inspire you to explore your local shops and discover what it is to be real. Support your local shops now. Because we’re worth it!”
Edward Hallett, Managing Director at iZettle UK says, “Our research shows that it is time for consumers to start thinking about their shopping habits, and choices, to keep the high street alive. Small businesses are the backbone of the economy and create a world with choice and diversity. That’s why we provide them with powerful business tools so they can succeed in a world where big businesses are taking over.”