Argos axes iconic catalogue after 48 years

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Sainsbury’s – the owner of high street retailer Argos – has announced that it will be stopping production of its iconic, encyclopedia-like catalogues.

More than one billion copies of its bi-annual catalogue during its 48-year run were printed, which quickly became synonymous with the brand. The catalogue became so popular that at one stage more than 10 million copies were printed. However, that dipped to around three million copies in January this year.

The catalogues – the basis of many a child’s Christmas wishlists – will no longer be regularly printed by the end of January 2021.

The announcement has seen a mass outpouring of childhood memories from people across the UK. Twitter saw the #Argos hashtag trend since the news was released.

The catalogue was first launched in 1972 and at its peak was Europe’s most widely-printed publication.

Argos has said the move was determined by online shopping offering greater convenience for its customers.

Mark Given, Chief Marketing Officer at Sainsbury’s said: “Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices. Just as our customers’ tastes have changed over the years, so have their shopping habits. We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.”

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