Arsenal are the first football team in the world to agree a partnership with a cryptocurrency company.
The London club has announced it will be partnering with CashBet Coin, an iGaming cryptocurrency.
CashBet Coin, a utility token that can be used on iGaming sites and apps powered by CashBet, will hope to benefit from the extensive reach Arsenal have as a football club supported all over the world.
Dr Mike Reaves, CEO and founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.”
According to its website, CashBet sells software that helps gaming companies accept bets using cryptocurrencies.
CashBet Coin will be advertised at Arsenal’s Emirates Stadium, and CashBet can use Arsenal’s brand to promote the new tokens.