Aston Martin appoint new head of sales

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Enrique Lorenzana

Aston Martin has announced the appointment of Enrique Lorenzana as Head of Sales Europe. This newly created role will support the further growth of the Aston Martin brand in the European market.

Enrique Lorenzana will be responsible for sales activities in 19 Continental European countries, reporting to Ulrich Schäfer, President Aston Martin Europe.

Born in Spain, Enrique Lorenzana holds a degree in Law from Universidad Complutense in Madrid and a Master in General Management from the University Navarra (IESE).

Lorenzana has extensive experience in the automobile industry, having worked for Maserati, Audi and KIA in both dealership and automotive consultancy agencies. He joins from Maserati where he held several positions such as Area Manager Iberia, Operations Manager West Europe and Head of Network Development Europe.

Commenting on the new appointment, Ulrich Schäfer said: “We are delighted to welcome Enrique to the team. He has a breadth of experience both on industry and dealer side which will help us to further create sustainable growth in Europe.”

Enrique Lorenzana said: “Aston Martin is one of the most iconic automotive brands, creating the most beautiful sports cars in the world. I am very excited to join the company at a time when many new products are being launched, and new segments being entered. I’m looking forward to contributing to the success of the company and to working with a great team of committed people.”

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