Aston Martin Lagonda will be showcasing its zero emission powertrain technologies with the company’s first Electric Future event.
Relaunched as the world’s first zero emission luxury brand in 2018, Lagonda will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies.
Sitting nose-to-nose will be the company’s first electric sports car, Rapide E and its all-electric Lagonda Vision Concept. With the Lagonda Vision Concept unveiled at the Geneva Motor Show in 2018 and Rapide E at the Shanghai Automotive Show a few months ago the event provides the first chance for the UK to preview the company’s future technologies.
Both cars will be on display at the company’s central London showroom, Aston Martin Mayfair.
Speaking about the event, Marek Reichman, Chief Creative Officer at Aston Martin Lagonda, said: “When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand. We see the Lagonda brand sitting within a unique niche in the market. It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment. Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment.”