Aston Martin has been named ‘Luxury Brand of the Year’ at the Luxury Briefing Awards.
Presenting the award, Sir Eric Peacock described Aston Martin as a “powerful, hugely aspirational brand that is the epitome of luxury” and defied anyone in the room not to covet it.
He went on to say the last 12 months have been an “Annus Magnificus” for the brand as it “soared into profit, increasing sales by an astonishing 8% in the first half of the year alone. It has been one of the fastest turnarounds and renaissances the luxury industry has ever seen”.
Aston Martin Lagonda Vice-President and Chief Marketing Officer, Simon Sproule, was at The Savoy in central London to collect the award.
He said: “It’s a great honour to be named Luxury Brand of the Year. At Aston Martin Lagonda we have a fantastic team that lives and breathes this beautiful brand, working to grow and develop our presence across the world. With each car launch, each new brand partnership or lifestyle event, we get closer to our current and future customers.
“At a time when the automotive industry is facing incredible challenges we are pushing constantly to make sure the Aston Martin brand, and soon the Lagonda brand, not only stands the test of time but flourishes during this period of change.”