Aston Martin continues to enhance its dealer network in the UK following the relocation of its longstanding Aston Martin Welwyn Garden City facility to a new purpose-built site in Hatfield.
Located on Mosquito Way, Hatfield Business Park, the dealership, which continues to be owned and operated by the Grange Group, will be renamed Aston Martin Hatfield to reflect its new location.
The 1,164 m2 facility will be the first Aston Martin dealership in the UK to showcase the company’s brand-new corporate identity programme unveiling a relaxed but sophisticated environment. The 18-car facility which offers the full range of Aston Martin sports cars and an extensive range of “Timeless” pre-owned models, also benefits from a dedicated customer specification lounge, incorporating both standard and options from our unique personalisation service ‘Q by Aston Martin’, private handover area and state-of-the-art 6 bay aftersales facilities.
Philip Eaglesfield, Aston Martin UK & South Africa Regional President, said: “I would like to congratulate Grange on creating such an outstanding facility which showcases how serious we both are about delivering the company’s Second Century Plan. We have ambitious plans for our product line-up including the introduction of electrification, the company’s first SUV, DBX and a mid-engine sports car, Vanquish. I am very confident the dealership team will continue to draw upon their extensive product knowledge to provide guests with exceptional service.”
Mark Lavery, Chief Executive Officer of Grange, said: “Grange has a long and established history in the luxury automotive space. The development of our new facility in Hatfield has allowed us to create a bespoke environment that caters to the needs of our guests. The modern but relaxed surrounds will ensure that Aston Martin Hatfield is a destination that both entertains and informs. The team at Aston Martin Hatfield remains unchanged and I am sure each of them will join me in welcoming guests to the new premise.”