Aston Martin restructure senior management team

Aston Martin DB11

Aston Martin have today revealed changes to the structure of its Marketing and Communications team under the leadership of Vice President and Chief Marketing Officer Simon Sproule.

Director of Brand Strategy Gerhard Fourie will take up the expanded role of Director of Marketing and Brand Strategy with responsibility for global marketing, CRM, launch planning and the definition and evolution of the Aston Martin and Lagonda brands.

Kevin Watters who has been with the company for 15 years, moves to the newly-created position of Director of Communications.

Watter’s own team has been bolstered by the arrival of Simon Strang, who joins Aston Martin from Haymarket, to look after Motorsport communications.

Dave Adams will now focus on Product Communications while Grace Barnie continues to head up Corporate Communications. Raphaele Loheac-Derboulle continues to manage Lifestyle Communications and Sophie Tobin remains as Press Officer.

Gerhard Fourie joined Aston Martin from Nissan in September 2017, will take over from Marcus Blake, Director of Marketing, who leaves the business with immediate effect.

Commenting on the restructuring, Simon Sproule said, “Aston Martin is at a significant point in its history, with the revival of the Lagonda brand and the announcement that Aston Martin is the world’s fastest growing automotive brand.

“Gerhard and Kevin will continue to play crucial roles in developing and communicating the Aston Martin and Lagonda brands globally as we create a solid foundation for future growth.”