Aston Martin St Athan confirmed as ‘Home of electrification’
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September 12, 2018
Lagonda Vision Concept
Aston Martin announced today that its second major UK manufacturing facility will become the brand’s centre for electrification and the production home of the Lagonda brand, the world’s first zero-emission luxury marque.
The Rapide E will be built in Wales when production commences in 2019. Aston Martin’s first all-electric production model creates a highly-desirable electric vehicle with the levels of performance expected of an Aston Martin.
As the world’s first luxury marque exclusively driven by zero emission powertrain technologies, Lagonda heralds the beginning of a new range of luxury vehicles that will commence production in 2021. The ‘Lagonda Vision Concept’, revealed at the 2018 Geneva Motor Show hints at the bold design language that could be seen in future Lagonda products in as little as three years.
Dr Andy Palmer, Aston Martin President and Group Chief Executive Officer, said: “Aston Martin sees itself as a future leader in the development of zero emission technologies, and I am delighted that St Athan will be our ‘Home of Electrification’ for both the Aston Martin and Lagonda brands.
“The Rapide E will spearhead development of Aston Martin’s low- and zero-emission vehicle strategy. With the reintroduction of the Lagonda brand, this is a demonstration of how electrification features prominently in our business plan moving forward.”
International Trade Secretary Dr Liam Fox MP said: “I’m delighted that Aston Martin has chosen St Athan as its centre for electrification and the home of Lagonda production in a move that will create hundreds of high skilled jobs in the coming years. The UK has world leading expertise in manufacturing and developing low carbon vehicles and this investment is yet another vote of confidence in the our highly competitive automotive industry.
“My international economic department continues to work with investors to create jobs in all parts of the country, maintaining the UK’s position as Europe’s premier investment destination.”
