Australia gets a flavour of London sustainable coffee in multi-million pound deal

Export | Food & Drink | Growth | South East
Moving Beans

Moving Beans’ new biodegradable coffee capsules are making their way to Australia thanks to a £5m deal that will boost the company’s revenue in the country by 400% over the next five years.

Combining years of experience from science and engineering – and their love for a good cup of coffee – husband and wife Mischa Dohler and Gemma Guilera, an electrical engineer and a chemistry PhD, along with friend Daniel Hardej, a mechanical engineer, designed a biodegradable capsule.

Working with bamboo, coffee husk and biodegradable polymers, they created a fully home compostable capsule that keeps coffee fresh and flavoursome, tackling the waste associated with coffee pods.

Moving Beans plans to launch their new capsules in the next six months and expand its production line in the UK to keep up with the increase in demand overseas. By the end of 2021, the company aims to open a new factory in Berkshire, generating jobs in the community and producing between 400 to 500 million capsules by 2025.

The business reached out to the Department for International Trade (DIT) for support with the legal and regulatory advice required to establish itself in Australia.

Daniel Hardej, Managing Director at Moving Beans, said: “In 2015, I came across an article that said that the UK alone was throwing out 350 million plastic and aluminium coffee capsules every year. I called Mischa and Gemma, and we decided to start working on an entirely plant-based coffee capsule that that could meet the growing demand for eco-friendly products.

“We started by opening two online stores abroad, with the Australian one proving to be a great success, even more so than we could have anticipated.

“The Department for International Trade was instrumental in providing advice and support to take Moving Beans to Australia. We would urge any small and medium business considering exporting to get in touch with them because they have the knowledge and experience to break into new markets and can open so many doors.”

Throughout the Coronavirus pandemic, Moving Beans has been providing its current range of coffee capsules to NHS hospitals all over the UK and a hospital in Perth, Australia, as part of the ‘Thank You Thursday’ in recognition of the dedication of NHS staff.

The company is also working with several coffee roasters in the UK and Australia to make their new pods available for their house blends, so they too can produce sustainable coffee capsules and play their part in reducing waste.

This week, International Trade Secretary Liz Truss announced the start of trade negotiations with Australia, with drinks companies among those expected to benefit from removing barriers to trade with Australia.

International Trade Secretary, Liz Truss, said: “Australia is an important export market for the UK, and a new free trade agreement would allow more businesses such as Moving Beans to export premium quality British products.

“We are seeking to remove tariffs and other barriers to trade, to allow small and medium-sized enterprises to capitalise on this opportunity.”

With approximately two billion cups of coffee poured globally every day, last year, the UK exported nearly £500.7 million worth of coffee, an increase of 8% since 2016.

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