Award-winning national gym operator Xercise4Less has unveiled Peter Wright as its new chief executive officer replacing the outgoing Simon Tutt.
Wright joins Xercise4Less from Mars Sportif – one of the leading health club operators in Turkey – where, since 2013, he has helped to grow the business from 6 to 86 clubs.
Prior to that, Wright was CEO of Body Masters fitness chain in Saudi Arabia and he has also served as COO at Virgin Active – managing the re-branding and business turnaround of the 90 club health & racquet chain.
Since opening the doors of the first Xercise4Less gym in 2009, the company has worked to revolutionise the fitness industry and has grown to become one of the largest value brand fitness clubs in the United Kingdom, in terms of membership and facility size.
Jon Wright, Founder, commented: “I would like to take this opportunity to thank Simon for all his contributions to the business. Peter joins at a very exciting time and I’m fully confident he can take Xercise4Less to the next level of growth and deliver on our aggressive expansion plans.”
The company now has over 300,000 members – 30% of which have never previously been members of health clubs.
Commenting on his appointment, Wright added: “I am very excited to be joining Xercise4Less at such an exciting point in its journey, and look forward to working with the team to help grow the business to its full potential.”
Xercise4Less, which currently operates 52 clubs nationwide, is set to open up to 10 gyms by the end of 2018 and a further 40 over the following two years, to take the total to over 100 by the end of 2020.