Baird Group appoints new Chief Financial Officer

UK technical communications organisation, The Baird Group, has appointed Vicky Wordsworth as Chief Financial Officer as it embarks on an exciting three-year expansion plan.

Bringing a wealth of experience, Vicky is moving from her previous role as Finance Director at Amber Rd.

This key appointment is timely for the Leeds-based content and data services company. Work on the expansion plan has already started for The Baird Group that currently employs 325 staff across the UK within its three business divisions: CDS, CDS Defence & Security and Newspress.

Working across the public and private sectors, the armed forces and defence, and the automotive industry, The Baird Group covers a wide range of clients including the Metropolitan Police Service, the Ministry of Defence, The Cabinet Office, and Bentley Motors Limited.

The family-run business delivered a 2018 turnover of £37m and estimates a 2019 turnover of £42m. Following its aggressive growth and development plan, it continues to strengthen its position and expands into new opportunities. The addition of Vicky Wordsworth to the team adds fresh impetus to its long-term stability and increase its ability to capitalise on future opportunities.

A financial management specialist Vicky Wordsworth has over 15-years’ experience, working as part of successful management teams in a diverse range of privately owned and Private Equity backed businesses. Vicky’s philosophy is to put the finance department at the centre of any organisation, supporting the delivery of the strategic objectives. A strong believer in the ability to succeed in the workplace, she encourages ambition and personal development within the finance team. Away from the office, Vicky enjoys walking her dogs and is a keen Duathlete.

Baird Group CEO, Fergus Bailie, said: “As we continue to build the future of The Baird Group and its stable of agencies, Vicky’s experience will prove invaluable. We have an ambition to grow through internal investment and acquisitions and have developed a fund to help us with this journey. We were looking for someone with a proven track record in delivering growth in profitable companies and managing investment projects. With the ambition and impetus to grow revenues to £60m by end 2021, she will work alongside the rest of group board to realise the true potential of our market-leading services.”