bakergoodchild acquires Send DM as part of 2021 growth strategy

Send DM, the West Midlands based direct mail, print & fulfilment company, has been acquired by bakergoodchild as part of a 2021 Growth Strategy.

The acquisition will give bakergoodchild the ability to continue with their current profile of work, whilst investing in more high-volume capabilities on its current site. With the acquisition of Send DM, a DM provider, bakergoodchild will expand to a second location within the West Midlands, further strengthening their DR capabilities.

As yet there are no plans to rebrand Send DM, as bakergoodchild look to build on the 20-year heritage and reputation that comes with the company.

Paul Brough, Managing Director of bakergoodchild, said: “This ambitious acquisition is another big step forward for us. Purchasing a business which is an extension of the bakergoodchild offering will allow us to achieve superior results for our clients. The acquisition will enable us to provide a wider service offering to our existing and Send DM’s customers base. We will be bigger and better together.”