Bakery success story brings job boost

More jobs are being created at fast expanding Parsons Bakery after the South Liberty Lane based firm was awarded cash from the Regional Growth Fund.

The family run firm, which was based in Nailsea for many years, is about to celebrate its 110th anniversary – the last seven of them based at the SEGRO-operated South Liberty Lane estate where they have a 10,000 square foot bakery, shop and head office.

The fast expanding chain has just opened shops in Cheddar and Hungerford, with shop number 25 about to open in Chippenham.

Finance and Commercial Manager Nicola Elliott said the £30,000 additional funding would help support employment opportunities in South Bristol and North Somerset and could help create up to 16 full time and 16 part time jobs.

She said: “Parsons started out 110 years ago only a few miles from our current base and traditionally attracts staff from the local area. The additional money will help us bring in more people to support our expansion – not just locally but across the West where we hope to have 30 shops by the end of the year. Each additional shop requires between four and five new staff.

“As Parsons Bakery continues to grow and expand we are well placed geographically to service our newest shops in Somerset and Berkshire, and to expand further afield into the Cotswolds as well as over the bridge into Wales and along the M4 corridor towards London. “