Battle for the capital: Ola looks set to challenge Uber’s dominance in London

Indian taxi app company Ola looks set to challenge Uber for customers in London after launching this week.

Founded in India in 2010, Ola now serves more than two million drivers, 200 million customers, across more than 250 cities and three continents as the world’s third largest ride-hailing app.

The international ride-sharing firm began operating in Cardiff in 2018 and has since successfully spread to other UK locations, including Bristol, Bath, Birmingham and Liverpool.

Ola plans of rivalling US-based Uber, which is appealing against a decision to end its London licence following safety failures.

The company currently has three million customers across the UK and hopes to be the top platform in London by the end of the year. Ola’s services in the capital began yesterday and the licence will run until the end of 2020.

Uber is still currently operating in London after appealing against the decision not to renew its licence, and currently has more than 45,000 drivers, compared to around 20,000 for Ola.