Bentley Motors announce changes to senior leadership

Bentley Motors have today announced the appointment of Florian Spinoly as the new Director of Product and Marketing, with immediate effect.

He succeeds Christophe Georges who has returned to his previous role leading Bentley Motors, Inc. – the regional office for Bentley Motors in the Americas – as President and CEO.

With 15 years of product management and marketing experience in the automotive industry – holding executive management positions for a number of premium brands – Spinoly was most recently Director Marketing, Product and Public Relations for Cadillac Europe and Chevrolet Performance Cars.

Before this, he spent more than ten years with BMW leading disciplines of marketing, product management and motorsport. This included working at the Munich headquarters as well as in the Middle East, Asia Pacific, Eastern Europe and Africa regions.

“Florian brings considerable international experience and a strong understanding of the automotive industry,” said Chris Craft, Member of the Board for Sales, Marketing and Aftersales, Bentley Motors.

He continued: “He joins at an important time as we launch the Bentayga Speed, Continental GT and GT Convertible V8 and the all new Flying Spur to international markets. As we focus on the next generation of Bentley cars, including our path to electrification, he will play a key role in leading Bentley’s product, marketing and luxury services activities in the future.”

In Spinoly’s new role he is responsible for the company’s global product and marketing strategy, including brand development and communications, digital marketing, CRM, brand experiences, live events and the Bentley Collection.

Commenting on his new role, Florian Spinoly, said: “Bentley is a company I have always had a great deal of admiration for; an extraordinary 100 year heritage and breath-taking products that continue to define the essence of grand touring. From the famous 8 Litre to today’s Continental GT, the cars have given the brand an iconic status and also point to an exciting future.

“I look forward to working with my colleagues on the development of the brand, bringing future Bentley cars to market and together, adding to Bentley’s unique story and helping to shape the future of luxury mobility.”