Berlin Brands Group (BBG) secures £507m in additional equity and debt financing


Berlin Brands Group (BBG), a global e-commerce company, is bringing on board Bain Capital, a private equity heavyweight as an investor. BBG becomes the latest European unicorn with Bain Capital’s acquisition of Ardian’s stake.

Furthermore, BBG has secured £507m of additional equity and debt financing to fund growth and M&A.

This financing follows BBG announcing a £170m funding round to acquire emerging e-commerce brands, particularly in the US and UK, earlier this year.

The Berlin-based company also intends to use its fresh capital to expand its supply chain and logistics infrastructure and further develop its own tech platform.

“With Bain Capital’s commitment and the additional funding secured, we have set our next milestone on our path to building a global house of brands,” said Peter Chaljawski, CEO of BBG.

“This allows us to tackle strategic goals of acquiring and developing brands globally, as well as the operational and logistical expansion. Bain Capital’s experience working with founders worldwide will help us continue our evolution as a leading e-commerce company in scaling brands.”

“BBG is a disruptive leader in the rapidly changing consumer goods space. Their ability to develop and scale brands that meet current consumer trends through their highly efficient e-commerce platform gives the company tremendous growth potential in a fast-growing market,” said Miray Topay, Managing Director at Bain Capital Private Equity.

“We have partnered with many founder-led management teams and look forward to helping Peter and his team achieve their goal of becoming a global leader in consumer e-commerce”.

Marc Abadir, Managing Director within the Ardian Expansion team in Germany, added: “BBG’s management and employees have an outstanding instinct for the trends of the future in the consumer sector and build them at an early stage with brands and products that convince consumers and testers alike.

“As a platform for well-known e-commerce brands, BBG has also clearly demonstrated its ability to acquire and integrate new brands. As a result, the company was able to increase its sales approximately fivefold during the period of our commitment.

“We are proud to have accompanied BBG on this path and have enjoyed the very strong partnership with Peter Chaljawski and his team.”

Bain Capital replaces Ardian as a minority shareholder. The majority of the shares are still held by Peter Chaljawski and the executive team. GCA Altium advised on the deal. Deutsche Bank advised Bain Capital on the transaction.