A gaming and tech publishing house in Manchester has secured over £1 million in angel funding to facilitate working growth capital and support its acquisition ambitions.
Through an investment round supported by FWS Advisory Limited in late 2020, By Gamers for Gamers were able to catch the attention of a series of high-net-worth individuals who recognised the potential of its unique business model.
Bill Holroyd, who was one of the original investors of global appliance firm AO.com, is the lead investor in BGFG, closely followed by David Walter founder of Usespace.
Institutional investment came from early-stage, publicly-backed GC Angels – a firm which responds to the early-stage equity market across the North with an aim to scale and coordinate Business Angel activity through enablement and increased market access.
Co-founder Craig Kirkcaldy said securing the funding to capitalise on the existing growth made prior personal investment worthwhile.
He comments: “Securing the angel investment is a massive step forward for BGFG as we approach the second anniversary of the business.
“Our growth trajectory has been incredible since we launched and that has enabled us to recruit some of the best people in the UK gaming marketplace.
“We have some exciting and ambitious plans for how to develop the business and we have found some great investors who share our vision and see the potential in where we can take this business.”
By Gamers for Gamers was founded in April 2019 by brothers Andrew and Craig Kirkcaldy and Will Blears after the trio spotted a gap in the market.