BigCommerce acquires quoting solutions firm B2B Ninja

BigCommerce, an Open SaaS ecommerce platform for fast-growing and established brands, has announced the acquisition of Quote Ninja, Inc., an enterprise software solution providing leading business-to-business (B2B) ecommerce capabilities for merchants of all sizes.

A longtime BigCommerce partner, B2B Ninja is a best-in-class quoting solution, and the acquisition furthers BigCommerce’s ability to deliver powerful ecommerce functionality to B2B merchants.

“B2B Ninja is an excellent addition to our already strong B2B capabilities,” said Brent Bellm, CEO of BigCommerce. “Complementing our recent launch of B2B Edition, this is the next big step in providing a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms. We continue to invest in ways that make BigCommerce the best platform for merchants of all sizes regardless of who or where their customers are or where merchants are selling.”

According to Forrester, U.S. B2B ecommerce transactions are expected to reach $1.8tn by 2023. This would account for 17% of all B2B sales in the country. A 2021 BigCommerce/Profitwell market research study found quoting is one of the most important features for conducting online B2B commerce, whether the business is moving online for the first time or processing millions of dollars in GMV.

“For several years, our companies have been great partners not only because our products complement each other but our values do too,” said John McCann, co-founder of B2B Ninja. “We both believe strongly in openness, flexibility and ease-of-use so that merchants can focus on growing their businesses. We’re excited to join the BigCommerce family and work even more closely to deliver critical products for merchants.”

enewsletter