Birmingham restaurant to immerse diners in skylines from around the world
Bosses of Marco Pierre White Steakhouse Bar & Grill have announced a major refurbishment that aims to radically alter the diner experience.
The restaurant, on Level 25 of The Cube on Wharfside Street, will no longer boast views of the Birmingham skyline. Instead, the glass windows will be replaced with giant LED screens that surround the top floor. The screens will project images of iconic skyline from around the world, immersing diners in places like New York, Sydney, Paris and Milan.
Management hopes that the altered views will help diners to relax, and in turn, buy more food.
Lois Farlop, head of enhanced dining at the popular eaterie said: “This will take people’s eating experiences to a whole new level.
“Research has shown that when people have a meal when overlooking world-iconic cities such as New York, Milan and Paris, they order more food and wine. Birmingham’s OK, but people just aren’t as inspired as looking out over the Eiffel Tower or Sydney Opera House.
“What we’re doing is giving customers the opportunity to get deeply absorbed and immersed into their eating experience and we can’t wait to take people on this new dining journey.”