Black Friday – Should you act now if you want to ‘own’ your online audience?

Reports | Retail
Black Monday

With exactly three months to go to Black Friday (November 23, 2018), retailers need solutions in place now to maximise the huge online revenue opportunities, says BounceX, a fast-growth provider of innovative marketing solutions.

Black Friday, the mega shopping event that started in the US, has become a major date in the UK’s shopping calendar as consumers snap up bargains pre-Christmas. Cyber Monday closely follows, but this online scrum runs for what feels like weeks – and presents a massive revenue opportunity for retailers.

Robert Massa, General Manager, BounceX EMEA, said: “Digital retailers are flooded with web traffic during the Black Friday period, but without a way to identify consumers onsite and across devices, retailers are missing a massive piece of the pie. Identification, triggered email and onsite personalisation enable retailers to capitalise on web traffic ‘spikes’ by uniquely identifying seasonal browsers – and transforming them into buyers.”

He added: “The countdown has begun, and at this point retailers who aren’t thinking about how to prepare are already behind. To win Black Friday, brands must ensure that their on-site browse behaviour detects people who are researching, and use that data to generate opt-ins to their email list so that it’s primed and ready, not just for Black Friday, but also for Christmas, New Year sales and beyond.”

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