Blippar launches new augmented reality system

Growth | South East | Technology
Blippar new AR system

Augmented reality and computer vision company, Blippar, has today announced the launch of its new indoor visual positioning system.

By pairing the accuracy of indoor visual positioning using computer vision with the interactivity of augmented reality (AR), Blippar has created a new system that enables any indoor environment, even large spaces, to be turned into a detailed and immersive AR experience.

This latest product builds upon Blippar’s expertise in using computer vision for location-based AR.

In summer 2017, Blippar launched urban visual positioning and showcased its use within the AR City app, which provides users a glimpse of AR navigation and maps. Now, Blippar is extending this technology to indoor environments, disrupting the way we navigate indoor spaces and transforming industries from tourism to entertainment.

One of the system’s core applications is indoor wayfinding. The technology enables users to navigate indoor environments by providing directions and information directly through their camera in AR. This has the potential to be applied to large complexes, such as airports, shopping malls, stadiums and supermarkets, in a cost-effective manner.

The other core application is tying persistent AR experiences to a specific physical location, which will be presented to any user every time they visit that exact location. For example, AR menus can be displayed in front of restaurants in a shopping mall. The menu, along with other AR objects, textures or animations, will then appear consistently at the precise physical location of the restaurant.

Ambarish Mitra, co-founder and CEO of Blippar, commented: “Since launching AR City, which is in part powered by our urban visual positioning system, we received a lot of interest in applying this technology indoors. I am very proud of what the team has achieved with our indoor visual positioning system. It is another step towards realising the transformational potential of augmented reality and computer vision and showcases more useful ways these technologies will improve our day-to-day lives.”

This technology is currently in trial phase and will be launching with a major retailer and other real estate in early 2019.

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