Blippar make changes to senior leadership team


Blippar, an augmented reality and computer vision company, today announced the appointment of Libby Penn as the company’s chief operating officer (COO).

Penn will lead Blippar’s global operations, driving its path to profitability, while overseeing the move to a SaaS structure for Blippar’s integrated augmented reality creation, publishing and advertising platform.

Penn is the former COO of Spektrix, the fastest growing ticketing and CRM software company for the entertainment sector, processing more than £350 million ticket sales per year. She delivered a sustained 40% year-over-year growth in the UK, growing market share to 45%. She also launched the company’s U.S. presence in New York, driving client acquisition and team development.

Penn also has extensive experience and a deep understanding of the digital agency space. Prior to her tenure at Spektrix, Penn was a business director at Huge, Inc., a full service digital agency and part of Interpublic Group. She launched the UK office, servicing all of Europe, leading client acquisition and recruitment.

Blippar CEO and co-founder Ambarish Mitra said: “As demand for augmented reality continues to grow, companies are realizing the value of the technology for their customers across multiple industries and are using it as a strategic part of their business.

“Libby is a results-oriented strategic leader with a strong track record across digital and SaaS development. The market needs a single AR creation and publishing platform to work across all operating systems and devices that can also integrate with other AR software. Libby has the prowess to implement our vision for the business and achieve our long term goals, as well as the experience and passion to drive Blippar forward as the industry standard.”

Penn commented: “AR has reached a unique tipping-point in its evolution, as the infrastructure has matured beyond brand engagement to real utility and tangible value for consumers. As a pioneer in the AR market, Blippar is well positioned to lead the industry into its next phase of growth, and to drive the adoption of AR experiences across multiple sectors. I look forward to joining the Blippar team on this exciting journey. ”

Penn will take over from Blippar’s current COO, Danny Lopez, the former British Consul General to New York, who has decided to leave Blippar later this summer to pursue new business interests between London and Madrid.