BLM interviews Join In China COO, Adam Vines

Portrait photo of Adam Vines - Join In China COO

Business Leader’s next podcast is with Join In China COO, Adam Vines. Join In China bring British businesses in contact with various markets within the world’s most populated country, and with various growing and emerging sectors, Adam has seen the rise of ‘Brand Britain’ and what it means to the Chinese public.

Adam also talks about the distrust for Chinese-made products, the value of the Union Jack and what a company needs to do, to make a mark in China in 2017.