Bluewater Group acquires Spanish water filter brand - Business Leader News

Bluewater Group acquires Spanish water filter brand

Bluewater Group, the cutting-edge water purification technology and beverages provider, has successfully acquired Tapp Water, the consumer water filter brand based in Spain.

This strategic move firmly establishes Bluewater Group’s position in the global water industry, further strengthens its business-to-consumer sales model, and reinforces its commitment to delivering sustainable solutions for clean water worldwide. Bluewater is a wholly-owned part of the Blue AB portfolio.

“Tapp Water has built an impressive reputation for its high-quality water filters that give consumers access to pure and refreshing water directly from the tap,” says Bluewater Founder and CEO Bengt Rittri.

By integrating Tapp Water’s expertise and advanced tap-mounted filtration technology into its offering, Bluewater Group aims to cater to the increasing consumer preference for convenient and eco-friendly water purification solutions.

Rittri added: “Bluewater has millions of consumer touch points daily through an extensive network of water refill stations, event and venue hydration stations, and residential and commercial water purifiers worldwide. Our job is to meet consumer demand for clean, great-tasting water they can trust from their faucets.

“Acquiring Tapp Water further strengthens Bluewater’s position towards the consumer market.”

Since its inception, the Tapp Water brand has garnered a strong presence in Spain, now serving over 100,000 customers. In recent years, the brand has begun expanding across Europe and 20+ other countries in the world.

Tapp Water’s commitment to the environment is evident in how it has replaced the need for a staggering 100 million single-use water bottles with filtered alternatives based on a product range encompassing the world’s smallest faucet water filter, the pioneering glass water filter jug, and the sole independently tested shower filter. Tapp Water also offers water filter bottles that leverage NASA technology, ensuring virtually any water source can be made potable.

    “The heart of Tapp Water is our passionate team of 26 individuals based in Barcelona. They’ve been pivotal in conceptualising, developing, and designing our ground-breaking products,” says Tapp Water Founder and CEO Magnus Jern.

    “We are excited about this new chapter and look forward to being able to pool the expertise, disruptive technology, and dedication of both companies to make a significant impact on the global water industry.”

    Founded in 2013, Bluewater has embedded creating a world without the need for polluting single-use plastic bottles at the heart of its business mission. With its sustainability vision and dedication to the protection of the planet’s oceans and waterways, Bluewater believes the future lies in ‘generating and delivering great-tasting water and beverages that are created and distributed at the point of use.

    “Our goal is to make fresh, healthy water accessible to communities globally”, says Rittri. “The acquisition is particularly strategic, as Tapp Water, with its strong consumer base and unique product line, will become Bluewater’s business-to-consumer arm, further anchoring the company’s presence in the mass market consumer space.”