Boardies rides the waves of lockdown to win a Queen’s Award for Enterprise
Boardies, a privately owned, London-based business that designs, manufactures and sells distinctive swimwear products around the world, has today been honoured with a prestigious Queen’s Award for Enterprise in International Trade 2021.
The brand, which was launched in 2014 by Nick Crook (a former Levi’s, K-Swiss, Reebok and Pentland Brands executive), has successfully negotiated the challenges of Covid-19, pivoting to a direct to consumer strategy, resulting in a six-fold increase in online sales.
Despite the pandemic and its restrictions on travel and holidays, Boardies® products have continued to sell to customers around the world, especially in the USA, Canada, Australia, Asia and the Middle East. This success in developing international markets has helped Boardies to trade through the pandemic and earned the company the Queen’s Award for Enterprise in International Trade 2021.
Nick Crook, founder of Boardies, said: “For Boardies® to be recognised by the Queen through this award is a great honour, and reflects our success in exporting our uniquely designed swimwear to markets around the world. For a brand that is usually reliant on sales through physical retailers to people going on holidays, the last 12 months have been tough. But we managed to ride those waves by pivoting to a more digital and direct to consumer strategy, which has seen our online sales increase significantly. Boardies is set to have a record year in 2021.”