Boksi acquires creative influencer agency Monochrome - Business Leader News

Boksi acquires creative influencer agency Monochrome

Boksi, the Nordic influencer marketing platform, has acquired Monochrome, a Finnish creative influencer agency, to expand its services.

Monochrome, founded in 2016, will continue to operate under its current name as part of Boksi. The acquisition will allow Boksi to offer customized influencer campaigns and content production in addition to its existing influencer campaign management services.

Boksi, founded in 2018, connects social media influencers and brands through its online platform. The platform enables brands to order images, videos, and influencer marketing directly from social media influencers with small or medium-sized audiences.

With the acquisition of Monochrome, Boksi will be able to offer its customers the entire spectrum of influencer marketing, from micro-influencers to influencers with large followings. At the same time, Boksi adds tailored customer and influencer campaigns as a new service alongside its platform.

According to a recent report by Influencer Marketing Hub, the global influencer marketing industry is expected to grow to be worth $21.1 billion in 2023. As brands continue to shift their marketing strategies towards influencer marketing, Boksi’s acquisition of Monochrome positions it as a key player in the industry in the Nordics.

Lasse Laaksonen, CEO of Boksi, said: “Monochrome has been a pioneer in developing the Finnish influencer marketing industry and has offered both brands and influencers versatile and comprehensive influencer marketing services, focusing especially on large and medium-sized influencers. Monochrome’s service expertise complements Boksi’s expertise perfectly. We warmly welcome Monochrome to be part of Boksi’s growing team.”

Emma Naumanen, CEO of Monochrome, said: “Together with Boksi, we want to offer brands and influencers even more interesting collaborations and effective campaigns. Boksi has driven the industry forward with its technology. Now Monochrome’s team brings in their expertise in working with larger influencers. Together we can build both the service offering and the technology on an international scale and serve even better the entire influencer community, from micro-influencers to professionals with large numbers of followers.”