Bonmarche posts disappointing sales over festive period

Bonmarche

Bonmarche has posted disappointing sales for the festive period

Womenswear retailer Bonmarche has posted disappointing sales in its latest reports for the festive period.

For the 13 weeks ending 30 Dec 2017, store like-for-like sales were down by 9.7%, but online sales increased by 28.5%.

Meanwhile, the Yorkshire headquartered group its overall like-for-like sales were 5.5% down on the previous year.

Bonmarche chief executive Helen Connolly said: “The clothing market became more challenging during this quarter, especially on the high street; consequently our store like-for-like was disappointing.

“We do not anticipate material changes in the underlying market conditions, and in this short term outlook, the weather represents the most significant uncertainty due to its effect on consumer shopping behaviour, with the risks equally weighted on the up and downsides.”

The company said that its forecast for the full year still remains in line with previous expectations.

Connolly added: “There remains uncertainty as to how trading conditions will evolve as we enter our final quarter. We do not anticipate material changes in the underlying market conditions, and in this short-term outlook, the weather represents the most significant uncertainty due to its effect on consumer shopping behaviour, with the risks equally weighted on the up and downsides.

“Looking further ahead, while we expect the market to remain difficult, we have a number of self-help initiatives in progress or planned for FY19, which are expected to deliver profitable like-for-like sales growth in stores, and the continuation of strong sales growth online.”

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