Brand response agency BURN today announces its acquisition by Selbey Anderson, the marcoms group.
Founders Julie Cheetham and Guy McConnell will continue to lead the agency, which was established in 2005.
BURN, whose brand response approach includes deep expertise in CRM and data serves both B2C and B2B clients from its South West London base.
Group CEO Dom Hawes says: ‘BURN adds valuable skills and experience to the group. Customer and revenue acquisition is one of the key service practices within Selbey Anderson, so BURN’s deep expertise in brand response, CRM, data and direct help establish us in that area.”