Brave Bison acquires digital performance and commerce agency Greenlight
Brave Bison, the AIM-listed global social media and marketing company, is acquiring digital advertising and commerce agencies Greenlight Digital and Greenlight Commerce.
The transformational acquisition will bring Greenlight’s expertise in digital advertising, including performance, SEO and eCommerce, to Brave Bison’s existing strengths as a social marketing partner with 150 million followers and billions of monthly views, providing further opportunities for growth and a wider range of expertise to clients of both parties.
Greenlight has worked with an array of blue-chip brands and omni-channel retailers on multi-channel digital strategies and innovative new technology solutions.
The addition of Greenlight to the Brave Bison roster brings decades of combined digital and eCommerce experience to the company. Similarly, partnering with Brave Bison allows Greenlight access to a cross-platform social media network which generates over 1 billion monthly views, opening new doors of opportunity for clients on both sides.
Brave Bison is run by brothers Oliver Green and Theo Green, 29 and 26-years-old respectively, who are pioneering a fresh model for the new era of advertising: a single company that combines a next generation media network with high-growth digital advertising services, providing clients with access to both eyeballs and execution. This unique approach to digital advertising represents great opportunities for both existing and future clients.
Oliver and Theo will remain the largest shareholders in AIM-listed Brave Bison, having invested through their privately-held technology company Tangent.
Warren Cowan and Andreas Pouros, outgoing Chairman and CEO, respectively, will remain minority shareholders in the enlarged Brave Bison.
Oliver Green, Executive Chairman of Brave Bison, commented: “We are building a media company for the new era: a single business that combines our own media network with digital and social marketing capabilities, providing clients with access to both eyeballs and execution. This acquisition represents a significant step towards realising our vision and we are delighted to welcome the Greenlight team to Brave Bison.”